A voluntary experience for the world community

Curating journeys that enrich global and local vision and cultivate impactful actions for the youth, VolTra is an NGO that promotes international voluntary services in Hong Kong through a well-established worldwide network of international workcamp organisations.

The need to align both internal and external stakeholders in order to cope with the rising service needs from not only the public, but also schools and large funding organizations, became a challenge for VolTra. The organization needed a refined branding strategy and visual identity to elaborate on their upcoming works and messages.

From global to local, every small act counts

Through a series of workshops with in-depth study, we managed and mediated communication with a large group of stakeholders including the directors, committees, staff, and volunteers. Working closely with the team, INVI enhanced VoTra’s brand strategy as well as its logo and tagline. We took a “walking hand” as the key concept of the logo and designed a visual identity system with a professional, global and reliable tone while maintaining their unique sense of human touch.

By unifying the visual language of VolTra’s online and offline space, all of us worked as a team to highlight our brand message: a “me” to “we” movement through voluntary experience, where real changes are not brought about by great things done by a few, but the sum of the little things contributed by every one of us towards a common goal.