PH2 is a hostel scheme for working youth to experience independent living in a community where they can learn, share, co-live and co-grow together. More than just a roof over ones head, we helped PH2 with overall branding and art direction to visualize the vision of wellness and quality of life. Targeting the energetic working youth, we incorporated a bold, vibrant but minimal style to align with the interior design and the overall expressions.
/ CLIENT /
THE HONG KONG FEDERATION OF YOUTH GROUPS (HKFYG)
/ SCOPE /
BRAND STRATEGY / VISUAL IDENTITY / BRAND GUIDELINE / KEY VISUAL/ CONCEPT & ART DIRECTION / LAYOUT & DESIGN / BOOKLET DESIGN / PRINT