For this local documentary competition, we designed a key visual to tell a story about uncovering the beauty of a fallen city behind a misty, blurry curtain, overlooking Victoria Harbor, Hong Kong. To discover the indigenous stories and vitality of our city, how far are we willing to look? The visual raises an important question: When is Hong Kong the most beautiful to Hong Kong people?
/ CLIENT /
HONG KONG INTERNATIONAL NEW MEDIA GROUP (HKINMG)
/ SCOPE /
KEY VISUAL / CONCEPT & ART DIRECTION / LAYOUT & DESIGN