Energetic, competitive and explorative were the keywords to describe our key visual for Social Innovation +, a program that aims to unleash students’ creativity in solving social problems with viable business models. University students from Hong Kong, the Greater Bay Area, and ASEAN countries are invited to submit simple proposals to tackle social issues with innovative ideas. Targeting ambitious university students, we incorporated a bold, bright style with a detailed backdrop of Hong Kong to draw interest and excitement.
/ CLIENT /
BANK OF CHINA (BOC) X EDUCATION FOR GOOD (EFG)
/ SCOPE /
KEY VISUAL / CONCEPT & ART DIRECTION / LAYOUT & DESIGN / ILLUSTRATION