Jockey Club Glocal Hero Action is a program that promotes social innovation and awareness to empower the youth with a sense of global and local citizenship. Together we drew inspiration from five types of birds to represent five different groups among the youth to create a key visual and series of on-offline promotional materials and event design. Based on each bird’s character, we were able to bridge the unique features and personalities to tell a meaningful online and offline story for Glocal Hero Action.