Unconventional and tech-savvy, Afterschool is an online learning platform catered to secondary school students. As the app underwent an expansion to enhance user loyalty, a refined logo and name card with a bolder, solidified tone helped leave a stronger impression. To gamify the experience, we came up with a series of character mascots representing groups of students with various strengths and weaknesses, who may earn points by taking classes.
/ CLIENT /
/ SCOPE /
BRAND STRATEGY / VISUAL IDENTITY / CONCEPT & ART DIRECTION / CHARACTER DESIGN / LAYOUT & DESIGN / COLLATERAL / PRINT