The Challenge empowers tertiary students to rethink plastic use through creativity and innovation. We believe the most impactful ideas are those that come from peers. That’s why we invited student interns to co-create the programme with us, from naming the challenge to shaping its visuals and messaging. Through design thinking and guided facilitation, their insights became the foundation of a campaign that speaks directly to their generation—bold, relatable, and rooted in sustainability and shared action.